{"id":1340,"date":"2025-03-05T15:25:14","date_gmt":"2025-03-05T15:25:14","guid":{"rendered":"https:\/\/cantandu.com.ar\/wped1\/?p=1340"},"modified":"2025-03-05T16:53:20","modified_gmt":"2025-03-05T16:53:20","slug":"el-texto-expandido","status":"publish","type":"post","link":"https:\/\/cantandu.com.ar\/wped1\/2025\/03\/el-texto-expandido\/","title":{"rendered":"El texto expandido"},"content":{"rendered":"\n<p class=\"has-text-align-right\"><strong>por Mart\u00edn Bericat<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Esto no es un texto (\u00bfo s\u00ed?). Es m\u00e1s bien un ejercicio. Un peque\u00f1o ejemplo ac\u00e1, directo en WordPress, de las herramientas que podemos usar a nuestro favor al escribir en formato digital.<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><\/ul>\n\n\n\n<p>La pantalla espejada del celular; vidrio plano que no ofrece m\u00e1s relieve que las eventuales huellas dactilares que vamos dejando al scrollear, carece de texturas. <\/p>\n\n\n\n<p>Ese es justamente su punto fuerte. Sin embargo, los recursos externos pueden ser \u00fatiles para agregarle textura a la pantalla lisa de nuestro lector. Para darle algo m\u00e1s que s\u00f3lo el texto. <\/p>\n\n\n\n<p>Por ejemplo, una frase:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abPara mi los libros no son papel impreso. Son mapas de la experiencia humana\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p>En este caso, dicha por Eric Schierloh en su libro <em><a href=\"https:\/\/eternacadencia.com.ar\/nota\/la-escritura-aumentada\/3837\">La escritura aumentada<\/a><\/em> (Eterna Cadencia, 2021). La cita grande, a la caja, separada del cuerpo del texto, llama la atenci\u00f3n y ofrece un punto de reposo para la vista. <\/p>\n\n\n\n<p>Pensemos los <em>inserts <\/em>como el descanso de una escalera: dan aire, rompen con la monoton\u00eda geom\u00e9trica de los escalones. A veces, tambi\u00e9n, ofrecen opciones. Nuevas rutas, otras puertas. <\/p>\n\n\n\n<p>As\u00ed funcionan los links externos (como el que est\u00e1 arriba, que al clickear en el t\u00edtulo del libro lleva a la p\u00e1gina de la editorial). <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Otro ejemplo: un video. Estamos hablando de un autor. Digamos, de un libro. Una obra. O una charla, o citando una entrevista, o mencionando una idea que apareci\u00f3 en una conversaci\u00f3n. <\/p>\n\n\n\n<p>Insertamos la URL.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Conversaciones \u2014 Gabriela Cabez\u00f3n C\u00e1mara\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bau0Vaz1DTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>El lector tiene la opci\u00f3n -la puerta, digamos- para irse del sitio y observar Youtube. Luego, quiz\u00e1s volver. O quiz\u00e1s no. <\/p>\n\n\n\n<p>Podemos insertar links de Spotify directamente en el texto. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Hermano Hormiga\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/artist\/60bawIS0g1l1tRMhT5dIO3?si=88_QtpeuRTSmWE9GxhF_rw&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Si queremos, por caso, mostrar la ubicaci\u00f3n de un lugar, podemos usar el c\u00f3digo directo de Google Maps para integrar el mapa en nuestro texto.<\/p>\n\n\n\n<iframe src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d12762.531560466368!2d-58.38246723037622!3d-34.60098667942729!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x95bccac630121623%3A0x53386f2ac88991a9!2sTeatro%20Col%C3%B3n!5e0!3m2!1ses!2sar!4v1741187720524!5m2!1ses!2sar\" width=\"600\" height=\"450\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe>\n\n\n\n<p>Para eso, hay que usar la opci\u00f3n \u00abInsertar HTML personalizado\u00bb y copiar el link que Maps nos ofrece en la secci\u00f3n \u00abInsertar un mapa\u00bb:<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"790\" src=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2025\/03\/image.png\" alt=\"\" class=\"wp-image-1343\" srcset=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2025\/03\/image.png 791w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2025\/03\/image-300x300.png 300w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2025\/03\/image-150x150.png 150w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2025\/03\/image-768x767.png 768w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2025\/03\/image-116x116.png 116w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Todos estos son recursos que llevan al lector hacia <em>afuera <\/em>del sitio. Cosa que no necesariamente es mala y, como ya vimos, puede incluso mejorar la calificaci\u00f3n SEO del sitio. <\/p>\n\n\n\n<p>\u00bfY qu\u00e9 pasa si no queremos abrir esas puertas? Es decir, si queremos obviar esos puntos de fuga pero igualmente ofrecer cierta textura que mejore la experiencia de lectura. <\/p>\n\n\n\n<p>Ah\u00ed las im\u00e1genes son nuestras grandes aliadas. <\/p>\n\n\n\n<p>Para eso es bueno tomar en cuenta que no s\u00f3lo podemos subir una imagen suelta (como hice all\u00e1 arriba con el screenshot de Google Maps), sino que podemos armar galer\u00edas. <\/p>\n\n\n\n<p>Puede ser un <strong>carrusel<\/strong>:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-604\" data-id=\"604\" src=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1024x1024.jpg\" srcset=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1024x1024.jpg 1024w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-300x300.jpg 300w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-150x150.jpg 150w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-768x768.jpg 768w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1536x1536.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-609\" data-id=\"609\" src=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-1024x691.jpg\" srcset=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-1024x691.jpg 1024w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-300x202.jpg 300w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-768x518.jpg 768w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-1536x1036.jpg 1536w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-172x116.jpg 172w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744.jpg 1570w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-664\" data-id=\"664\" src=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/04\/REALITY.jpeg\" srcset=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/04\/REALITY.jpeg 640w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/04\/REALITY-300x225.jpeg 300w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/04\/REALITY-155x116.jpeg 155w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-537\" data-id=\"537\" src=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/thought-catalog-505eectW54k-unsplash.jpg\" srcset=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/thought-catalog-505eectW54k-unsplash.jpg 640w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/thought-catalog-505eectW54k-unsplash-300x200.jpg 300w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/thought-catalog-505eectW54k-unsplash-174x116.jpg 174w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-539\" data-id=\"539\" src=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/roman-kraft-_Zua2hyvTBk-unsplash.jpg\" srcset=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/roman-kraft-_Zua2hyvTBk-unsplash.jpg 640w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/roman-kraft-_Zua2hyvTBk-unsplash-300x200.jpg 300w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/roman-kraft-_Zua2hyvTBk-unsplash-174x116.jpg 174w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"433\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-540\" data-id=\"540\" src=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/jakob-owens-CiUR8zISX60-unsplash.jpg\" srcset=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/jakob-owens-CiUR8zISX60-unsplash.jpg 640w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/jakob-owens-CiUR8zISX60-unsplash-300x203.jpg 300w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/jakob-owens-CiUR8zISX60-unsplash-171x116.jpg 171w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-1293\" data-id=\"1293\" src=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689-1024x574.jpg\" srcset=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689-1024x574.jpg 1024w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689-300x168.jpg 300w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689-768x431.jpg 768w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689-207x116.jpg 207w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Un <strong>mosaico: <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:44.49496%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689-1024x574.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689-1024x574.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689-1024x574.jpg?strip=info&#038;w=1170&#038;ssl=1 1170w\" alt=\"\" data-height=\"656\" data-id=\"1293\" data-link=\"https:\/\/cantandu.com.ar\/wped1\/2024\/09\/20\/peninsula-valdes-te-obliga-a-volver\/attachment\/512689\/\" data-url=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689-1024x574.jpg\" data-width=\"1170\" src=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/512689-1024x574.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir la imagen 1 de 8 en pantalla completa\"\/><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-1024x691.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-1024x691.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-1024x691.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-1024x691.jpg?strip=info&#038;w=1500&#038;ssl=1 1500w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-1024x691.jpg?strip=info&#038;w=1570&#038;ssl=1 1570w\" alt=\"\" data-height=\"1059\" data-id=\"609\" data-link=\"https:\/\/cantandu.com.ar\/wped1\/cursos\/julia-joppien-3wygakaeqc-unsplash\/\" data-url=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-1024x691.jpg\" data-width=\"1570\" src=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/julia-joppien-3wygakaeQc-unsplash-scaled-e1706214949744-1024x691.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir la imagen 2 de 8 en pantalla completa\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:55.50504%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1024x1024.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1024x1024.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1024x1024.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1024x1024.jpg?strip=info&#038;w=1500&#038;ssl=1 1500w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1024x1024.jpg?strip=info&#038;w=1800&#038;ssl=1 1800w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1024x1024.jpg?strip=info&#038;w=2000&#038;ssl=1 2000w\" alt=\"\" data-height=\"2400\" data-id=\"604\" data-link=\"https:\/\/cantandu.com.ar\/wped1\/florian-klauer-mk7d-4ucfmg-unsplash-3\/\" data-url=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1024x1024.jpg\" data-width=\"2400\" src=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/florian-klauer-mk7D-4UCfmg-unsplash-edited-1-1024x1024.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir la imagen 3 de 8 en pantalla completa\"\/><\/figure><\/div><\/div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:66.99711%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/patrick-fore-0gkw_9fy0eQ-unsplash-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/patrick-fore-0gkw_9fy0eQ-unsplash-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/patrick-fore-0gkw_9fy0eQ-unsplash-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/patrick-fore-0gkw_9fy0eQ-unsplash-1024x683.jpg?strip=info&#038;w=1500&#038;ssl=1 1500w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/patrick-fore-0gkw_9fy0eQ-unsplash-1024x683.jpg?strip=info&#038;w=1800&#038;ssl=1 1800w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/patrick-fore-0gkw_9fy0eQ-unsplash-1024x683.jpg?strip=info&#038;w=2000&#038;ssl=1 2000w\" alt=\"\" data-height=\"1707\" data-id=\"594\" data-link=\"https:\/\/cantandu.com.ar\/wped1\/patrick-fore-0gkw_9fy0eq-unsplash\/\" data-url=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/patrick-fore-0gkw_9fy0eQ-unsplash-1024x683.jpg\" data-width=\"2560\" src=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/01\/patrick-fore-0gkw_9fy0eQ-unsplash-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir la imagen 4 de 8 en pantalla completa\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.00289%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/jakob-owens-CiUR8zISX60-unsplash.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/jakob-owens-CiUR8zISX60-unsplash.jpg?strip=info&#038;w=640&#038;ssl=1 640w\" alt=\"\" data-height=\"433\" data-id=\"540\" data-link=\"https:\/\/cantandu.com.ar\/wped1\/cursos\/jakob-owens-ciur8zisx60-unsplash\/\" data-url=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/jakob-owens-CiUR8zISX60-unsplash.jpg\" data-width=\"640\" src=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/jakob-owens-CiUR8zISX60-unsplash.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir la imagen 5 de 8 en pantalla completa\"\/><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/roman-kraft-_Zua2hyvTBk-unsplash.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/roman-kraft-_Zua2hyvTBk-unsplash.jpg?strip=info&#038;w=640&#038;ssl=1 640w\" alt=\"\" data-height=\"427\" data-id=\"539\" data-link=\"https:\/\/cantandu.com.ar\/wped1\/cursos\/roman-kraft-_zua2hyvtbk-unsplash\/\" data-url=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/roman-kraft-_Zua2hyvTBk-unsplash.jpg\" data-width=\"640\" src=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/roman-kraft-_Zua2hyvTBk-unsplash.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir la imagen 6 de 8 en pantalla completa\"\/><\/figure><\/div><\/div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:52.76669%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/kenny-eliason-Ak5c5VTch5E-unsplash.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/kenny-eliason-Ak5c5VTch5E-unsplash.jpg?strip=info&#038;w=640&#038;ssl=1 640w\" alt=\"\" data-height=\"382\" data-id=\"538\" data-link=\"https:\/\/cantandu.com.ar\/wped1\/cursos\/kenny-eliason-ak5c5vtch5e-unsplash\/\" data-url=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/kenny-eliason-Ak5c5VTch5E-unsplash.jpg\" data-width=\"640\" src=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/kenny-eliason-Ak5c5VTch5E-unsplash.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir la imagen 7 de 8 en pantalla completa\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:47.23331%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/thought-catalog-505eectW54k-unsplash.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/thought-catalog-505eectW54k-unsplash.jpg?strip=info&#038;w=640&#038;ssl=1 640w\" alt=\"\" data-height=\"427\" data-id=\"537\" data-link=\"https:\/\/cantandu.com.ar\/wped1\/cursos\/thought-catalog-505eectw54k-unsplash-2\/\" data-url=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/thought-catalog-505eectW54k-unsplash.jpg\" data-width=\"640\" src=\"https:\/\/i0.wp.com\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2023\/11\/thought-catalog-505eectW54k-unsplash.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir la imagen 8 de 8 en pantalla completa\"\/><\/figure><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Y as\u00ed hay m\u00faltiples opciones de im\u00e1genes. En tabla, en historias, en galer\u00eda, con HTML personalizado, con o sin personalizar los metadatos (recomendable), etc. <\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/uquia-15.jpg\" alt=\"\" class=\"wp-image-1328 size-full\" srcset=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/uquia-15.jpg 800w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/uquia-15-300x200.jpg 300w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/uquia-15-768x512.jpg 768w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/uquia-15-174x116.jpg 174w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Por ejemplo, insertarlas al costado del texto, una opci\u00f3n amigable para con las pantallas de PC pero no tanto para los celulares: <\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Hacia el final<\/h2>\n\n\n\n<p>\u00bfQu\u00e9 queremos que haga nuestro lector ideal? Quiz\u00e1s que siga leyendo otro texto del mismo portal, o derivarlo a un link de compra -con alg\u00fan porcentaje para nosotros, claro- o a otro sitio con info similar. <\/p>\n\n\n\n<p>Todo eso puede optimizarse, tambi\u00e9n, con recursos. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"474\" class=\"wp-block-cover__image-background wp-image-1287\" alt=\"\" src=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/mariana-enriquez.jpeg\" data-object-fit=\"cover\" srcset=\"https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/mariana-enriquez.jpeg 474w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/mariana-enriquez-300x300.jpeg 300w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/mariana-enriquez-150x150.jpeg 150w, https:\/\/cantandu.com.ar\/wped1\/wp-content\/uploads\/2024\/09\/mariana-enriquez-116x116.jpeg 116w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><a href=\"https:\/\/cantandu.com.ar\/wped1\/2024\/09\/12\/mariana-enriquez-la-infancia-es-cuando-mas-miedo-tenemos\/\">Este es un ejemplo de imagen que lleva a otro texto del mismo sitio.<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Este es un ejemplo de lista de \u00abTambi\u00e9n te puede interesar:\u00bb<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/cantandu.com.ar\/wped1\/2025\/11\/alejandro-dolina-el-amor-es-un-asunto-fuerte\/\">Alejandro Dolina: \u00abel amor es un asunto fuerte.\u00bb<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/cantandu.com.ar\/wped1\/2025\/11\/alejandro-dolina-desde-muy-chico-sentia-que-el-amor-era-decisivo-para-mi\/\">Alejandro Dolina: \u201cDesde muy chico sent\u00eda que el amor era decisivo para m\u00ed\u201d<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/cantandu.com.ar\/wped1\/2025\/11\/cesar-gonzalez-primero-imagen-luego-existo\/\">Cesar Gonz\u00e1lez: \u00abPrimero imagen, luego existo.\u00bb<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/cantandu.com.ar\/wped1\/2025\/11\/su-infarto-le-cambio-la-vida\/\">CajaNegra con Hern\u00e1n Casciari<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/cantandu.com.ar\/wped1\/2025\/09\/ensayo-sobre-desconexion-emocional-emociones\/\">Desconexi\u00f3n emocional<\/a><\/li>\n<\/ul>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tan s\u00f3lo el texto<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Cuidado: nada de esto es necesario. Puede ser deseable, s\u00ed, dependiendo de la audiencia y del segmento al que apuntemos (adem\u00e1s de, claro, con qu\u00e9 objetivos). <\/p>\n\n\n\n<p>Pero el texto es tambi\u00e9n un dispositivo aut\u00f3nomo. Es completamente v\u00e1lido apuntar a la lectura, sin artilugios ni aparatos que distraigan y molesten. <\/p>\n\n\n\n<p>Tampoco todo insert es necesariamente un punto de fuga de atenci\u00f3n. En periodismo narrativo, por ejemplo, los relatos fotogr\u00e1ficos acompa\u00f1an y cuentan su propia historia a la par del texto. No son mero condimento ilustrativo, sino que cargan una narrativa propia. <\/p>\n\n\n\n<p>El punto es que la escritura digital nos ofrece opciones. Decidir no usarlas es v\u00e1lido. No conocerlas, es inconveniente. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>por Mart\u00edn Bericat Esto no es un texto (\u00bfo s\u00ed?). Es m\u00e1s bien un ejercicio. Un peque\u00f1o ejemplo ac\u00e1, directo en WordPress, de las herramientas que podemos usar a nuestro favor al escribir en formato digital. La pantalla espejada del celular; vidrio plano que no ofrece m\u00e1s relieve que las eventuales huellas dactilares que vamos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-1340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-textos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El texto expandido - Redacci\u00f3n satsaid<\/title>\n<meta name=\"description\" content=\"Esto no es un texto. Es un ejemplo. Un cat\u00e1logo de recursos que podemos usar como redactores digitales en WordPress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cantandu.com.ar\/wped1\/2025\/03\/el-texto-expandido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El texto expandido - Redacci\u00f3n satsaid\" \/>\n<meta property=\"og:description\" content=\"Esto no es un texto. Es un ejemplo. 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